HII is a third-party insurance company which builds platforms for
both buyers and issuers. I used the letters ‘H’ and ‘i’ to create a new
form of two people doing business. By putting them into a circle, it
evokes a smiling face. Because it is a company related to the health
insurance industry, I want it to have a positive, clean and succinct
image in people’s minds giving person a sense of trust.