Jing now | Post

I created and developed the brand identity for a postcard company called Post, set in New York. The company has many stores in big cities across the United States. In any Post store, customers not only can buy postcards, but they can also buy coffee in the Post café. My idea was to make it a store where you can buy postcards, and the staff there will help you send your postcards. The brand’s voice seeks to be fun, cute, and convenient. I designed a logo as well as various collateral pieces, like stationary, packaging, app, website and a storefront. I also designed many bird mascots within the Post family. Each of them is designed for different section or function of the store, and they served as staff name tags and also as an in-store signage system.