Jing now | Tae Tea

  • 26 Sep


  • zhan9563

I redesigned a brand identity for Puer Tea which is a black tea company in China. This individual brand is named Tae Tea. I envisioned the company launching this Americanized tea nationally. The brand’s voice is healthy, organic, and Asian. I designed a logo as well as various collateral items, like stationary, packaging, order instructions, and storefronts. The color of the tea is an attractive gradient of dark red to golden yellow. I kept the color scheme in this gradient to give it a warm quality. I choose to use watercolor washes as an element of my design, in similar color to that of the tea itself. I want my design to convey a feeling of health and vitality… to give the customer a new way of knocking on the door of the morning.