Mina is a branding project I worked on with my copywriter friend. It is a waxing store in Kunming and owned by two girls “Miko” and “Lina”. My friend smartly combined their name into the brand name because “mina” in Chinese sounds like “wax”. Their customers tend to be 20+ young girls who care about make-up and fashion and that’s why we choose to do it in a orange-pink color. The the wax drop shape in the logo shows it is a waxing spa.